What’s Included in a Lead-Generating Website
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Strategic page structure based on search and user intent
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Clear service positioning (no more “we do everything”)
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Conversion-focused layouts and CTAs
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SEO foundations baked in (not bolted on later)
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Local search optimization for Encinitas & North County
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Analytics and performance tracking
Want a site that actually supports your business goals?
How the Web Design Process Works
Discovery & Strategy
Understanding your business, services, and growth goals.
Structure & Messaging
Clarifying what you do, who it’s for, and how your site should convert.
Design & Build
Clean, fast, SEO-friendly builds in Wix Studio.
Launch & Optimize
Measurement, refinement, and ongoing support if needed.
I’m Alice von Simson, founder of Encinitas Digital Studio. I design and build conversion-focused websites for service businesses that need clarity, visibility, and reliable lead generation.
My background spans web design, SEO strategy, and performance optimization. I focus on thoughtful structure, clean design, and measurable results, not trends or templates. If your website feels unclear or underperforming, I’ll fix that.
About
Why Work With Encinitas Digital Studio
Recent Projects
Websites designed for clarity, visibility, and long-term performance
Gluten Free & Giggly
High-Traffic Recipe & Content Site
What we did:
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CMS-driven recipe architecture
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SEO-optimized blog + recipe schema
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Brand-forward visuals with personality
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Built for scale (hundreds of posts without chaos)
Results:
Evergreen traffic, strong keyword growth, and a brand people remember.
Ambar Builders
Local SEO–Driven Contractor Website (Wix Studio)
What we did:
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Full site rebuild in Wix Studio
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Local SEO structure for North County San Diego
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City-based service pages + schema
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Conversion-focused CTAs
Results:
Higher-quality leads, clearer service positioning, and pages that actually rank.
Secret Salon
Service-Based Beauty Brand with Booking Focus
What we did:
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Service-area SEO (San Diego + coastal cities)
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Google Business Profile integration
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Editorial + bridal positioning
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Ownership handoff ready
Results:
Clear positioning, easier bookings, and improved local visibility.
What Affects Web Design Pricing
Every website is different because every business is different. Rather than offering one-size-fits-all packages, pricing is based on the scope, complexity, and goals of your project.
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Number of pages and services
A focused service site is very different from a multi-service business with layered offerings. -
Content clarity and structure
Some projects require significant messaging refinement before design even begins. -
SEO depth
Foundational SEO is included, but advanced local or competitive markets require deeper optimization. -
Custom functionality
Booking systems, advanced forms, integrations, or dynamic content add complexity. -
Ongoing support
Some clients want a launch-and-done site, others want a long-term digital partner.
I’ll always recommend the simplest solution that supports your growth, not the most expensive one.
Web Design FAQs
Do you only work with service businesses?
Yes. I specialize in service-based businesses because they rely on clarity, trust, and local visibility to generate leads.
That focus allows me to design sites that actually convert, not just look good.
How long does a typical website project take?
Most projects take between 4–8 weeks depending on scope, content readiness, and feedback timing. You’ll always have a clear timeline before we begin.
Is SEO included in the website build?
Yes. Every site includes SEO foundations like site structure, on-page optimization, internal linking, and local signals. Ongoing or competitive SEO can be added if needed.
Do you only work with clients in Encinitas?
No. While I’m based in Encinitas and work with many North County San Diego businesses, I also work with service businesses throughout California and beyond.
Is Wix Studio good for long-term growth?
Yes. Wix Studio is fast, flexible, and scalable when built properly. It supports structured data, advanced layouts, and strong SEO performance without the maintenance overhead of traditional platforms.
What happens after the site launches?
You can manage the site yourself, or continue with ongoing support for SEO, updates, and performance optimization.