What I Do
Supporting established service businesses whose websites have stopped working as systems for leads, trust, and growth.
Website Design & Build
Conversion-focused websites built to clearly sell your services.
Site Audits & Strategy
Identify what’s blocking traffic, clarity, and conversions.
Ongoing Support
Get found by the right clients in local search and maps.
SEO Foundations
Continuous improvements based on real performance data.
I’m Alice von Simson, founder of Encinitas Digital Studio, where I design and build clear, high-performing websites for service-based businesses. My work focuses on structure, credibility, and long-term visibility, with strong foundations for SEO, Google AI discovery, and usability. I’m based in Encinitas, California, and I work directly with my clients- no handoffs, no outsourced teams.
Before working in web design, I was a professional journalist in the UK. That background shapes how I approach every project, with an emphasis on clear language, thoughtful structure, and making the right information easy to find and understand. Today, I combine website design, search optimization, analytics, and practical AI-driven systems to help businesses operate more efficiently and grow with confidence.
About
Thoughtful websites, built with clarity and intent.
Recent Projects
Websites designed for clarity, visibility, and long-term performance
Gluten Free & Giggly
High-Traffic Recipe & Content Site
What we did:
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CMS-driven recipe architecture
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SEO-optimized blog + recipe schema
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Brand-forward visuals with personality
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Built for scale (hundreds of posts without chaos)
Results:
Evergreen traffic, strong keyword growth, and a brand people remember.
Ambar Builders
Local SEO–Driven Contractor Website (Wix Studio)
What we did:
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Full site rebuild in Wix Studio
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Local SEO structure for North County San Diego
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City-based service pages + schema
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Conversion-focused CTAs
Results:
Higher-quality leads, clearer service positioning, and pages that actually rank.
Secret Salon
Service-Based Beauty Brand with Booking Focus
What we did:
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Service-area SEO (San Diego + coastal cities)
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Google Business Profile integration
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Editorial + bridal positioning
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Ownership handoff ready
Results:
Clear positioning, easier bookings, and improved local visibility.
How I Work
I work as a long-term digital partner, not a one-off web designer.
I start by understanding how your business actually works, then I focus on the systems behind your website: visibility, lead flow, follow-up, and efficiency.
Each month, I prioritize what will have the most impact right now. That might be improving a key page, tightening SEO, refining funnels, or streamlining how leads are handled.
I explain what’s happening in plain English and adapt as your business evolves, so your website stays useful instead of slowly underperforming.
The goal is simple: a website that supports growth, not another thing you have to manage.